PROGRAMME: Redevelopment location and newly built garden centre
LOCATION: Ariënsstraat 100, 5912 PZ  Venlo - NL
CLIENT: A & P Onroerend Goed BV
GFA: 5.100 m²
PERIOD: 2009 - 2013
COMPLETION: March 2013 opening
CATEGORY: Shopping

For years Intratuin Venlo stood alone in the now newly developed area on the border of the towns Tegelen and Venlo, just off the A73 and A74 highways which run to Germany. The old garden center was completely demolished and an entirely new modern Intratuin, a McDonald's and a DIY Karwei is opened at the Ariënsstraat in Venlo.

The new 'city garden center' is over 5.000 square meters and 14 meters high spread over two floors with lots of glass and green. Parts of the facade are covered with plants. The roof is covered with polycarbonate plates and the steel construction is powder coated in the color grey brown. This creates an ideal retail environment with a modern yet warm atmosphere.

A remarkable feature of this new Intratuin building is the relatively large first floor that covers the greater part of the heated greenhouse. This floor accommodates a large restaurant / garden café with a focus on healthy food, a play area for the children and retail areas for seasonal decorations and other articles.

A striking feature is the large turnstile in the middle of the facade which serves as an entrance to the garden center. From there, customers are able to choose what they want to visit: the unheated greenhouse or to the garden café at the of top the stairs in the warm greenhouse. Intratuin Venlo has opted for a 'free-flow' routing where customers have considerable flexibility in the route they follow. This differs from the regular retail route much seen by Intratuin garden centers.

The new Intratuin Venlo: a surprising garden center with its own approach.

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